Getting sales is hard. Period.
Whether it’s through email, a phone conversation, a long-standing relationship or a new encounter. It can feel icky – even when you know the value you can add to someone’s life and what you’re worth.
What if I told you there was an easier way to get a sale?
You’re sitting at the edge of your seat, aren’t you?
It’s called referrals. Yup, you’ve heard of them, you know what they are – but are you using them in your business effectively?
Referrals are so much more than a client directing you to a prospect.
Referrals give you 4 really important wins. They:
- #1: Keep your business, services and/or products top-of-mind for your existing clients
- #2: Generate a buzz or great word-of-mouth about you and your biz
- #3: Get potential prospects knocking on your door (instead of you beating down theirs)
- #4: Gets your existing clients coming back for more
So here’s how it works.
Agatha buys a spa package from you and you thrill her with your exquisite experience and extraordinary customer service. She’s leaves totally satisfied but doesn’t have an immediate need (or time or money) for another package right away.
However, two months later she receives an email from you letting her know she can get an hour free of spa services if her friend signs up for a package. Hold up!
All of a sudden, Agatha is texting her besties, raving about your services and telling them they MUST go there. (And she adds, “drinks on me for the first one who signs up.”)
Dorian jumps on this deal – because she knows Agatha doesn’t recommend stuff she doesn’t love (plus she’s always up for free drinks).
Agatha sends her a virtual high five and then signs up for her free one-hour massage.
Aaaaaaannd….while she’s at the spa, she buys another package at full price because as she’s loving her massage, she’s reminded of how badly she needs them.
Win. Win. Win. Win. (See the 4 wins listed above). 😉
Bottom line: Referrals rule.
So here’s my challenge for you.
Create an irresistible (that’s means valuable, mutually beneficial and easy to share and receive) referral program in your business.
Already have one? Think about these things:
- Are your clients receiving information on this program and/or incentive often? (it’s not enough to simply list it on your website)
- Are they taking you up on it?
- Are your referrals working?
- Where are other referral programs you can create in your business?
Remember, referrals are easier than making cold calls or having awkward conversations. They generate instant business from raving fans or friends of raving fans. Pretty powerful stuff.
Let me know what you think or how it goes. Simply leave a comment below. I’d LOVE to hear from you.
Thank YOU for all your support!
To you and your success!
Mridu
P.S. In the spirit of practicing what I preach, I have a referral program for you. When one of your friends signs up for a “Rent-My-Brain” session, you get ONE HOUR FREE coaching with me. It’s as simple (and irresistible) as that. 😉 Take advantage of it right here.
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