What Do People Say About You?

Just got back from a fabulous spring break in Arizona. First time I’d been to the Grand Canyon and Sedona and both took my breath away.

But it also meant two flights with my hubby which always stresses me out. He’s what you might call a “late person” and I’m more of an “early person.”

He wants to arrive at the airport an hour before the flight assuming everything goes perfectly along the way.

I prefer a much larger buffer of time in case of long security lines, a flat tire, or losing my license between the car and check in. (Hey, you never know).

He finds a sick thrill in getting to the gate as it’s closing, dripping sweat from running across the terminal like a crazy person.

I, on the other hand, like time to spend time sifting through the pages of Elle and People at the newsstand and calmly choose between six flavors of gum.

Our personalities are different and they reflect our unique personal brands. The same way you have a unique brand and it shows up on you.

The best way I can define your personal brand is – your reputation. Jeff Bezos (CEO and Founder of Amazon) says it best:

“Your brand is what other people say about you when you’re not in the room.”

What’s your personal brand and how does it show up on a daily basis?

• Do you often show up to meetings a few minutes late?
• Are you prepared or does it take time to find your notes, pens, and reports?
• Are you regularly scattered getting out the door?
• Do friends tell you dinner is 15 minutes earlier than it really is just so you show up on time?

How you show up is a reflection of your personal brand.

If you’re known as:

• the late person
• the overwhelmed person
• the scattered person
• the confused person
• the unprepared person
• or even, the adequate person

…your brand does not speak in terms of great performance, high achiever, or simply being at your personal best.

On the other hand, when you show up organized, efficient, productive, and enthusiastic, your personal brand screams collaborator, growth focused, relationship builder, and overall, go-getter.

Improving your personal brand will make a massive difference in your business and in your life.

Back in my corporate days, I remember being passed up for promotions on more than one occasion.

They were given to coworkers that were not smarter or more experienced than me. I credited it to their ability to schmooze with the big wigs, a talent I never had.

But now I recognize it was the fact they could prioritize more effectively, use boundaries, and manage their time better. This allowed them to focus on higher-level thinking or be more detailed, which were both reflected in important meetings and conversations.

These simple skills made them appear smarter and more put together. Their personal brands were elevated while mine was in maintenance mode.

What do people think of when they think of you?

Where can you improve organization and productivity skills that make you appear more professional, experienced, and intelligent too?

What if you had:

• A streamlined system for retrieving client information within a few seconds of a request
• A consistent method for tracking and analyzing results for campaigns, sales calls, or any other important strategy in your business
• An organized system for your schedule and routine so you showed up every day, everywhere on time, intentional and present

What do you think people would say about you then?

Clients would be eager to work with you and happy to refer you.

Co-workers would be impressed and would look up to you.

Higher ups would rely on and recognize you.

That’s the power and importance of personal branding.

There are so many small but powerful opportunities to help you show up as the best version of you. Go from overwhelmed to calm, from scattered to focused, from overlooked to heard.

You deserve to feel (and be perceived as) strong, vibrant, powerful and alive. You can never underestimate how transformative simple tweaks to your routine, mindset, or time can be.

To getting more of the right things done!

XO,

Mridu

P.S. If you’d like some help thinking about your unique brand, you can schedule a free call with me today.